Description: Athens Cab is a cab company that opened services in Athens, Ohio in the spring of 2002.

Objectives: The owners of the company requested a logo with a monkey. To advertize the new company, the owners handed out business cards and coupons to university students, created radio/television commercials, advertized in the local papers, designed a web site, and created a float in the Athens Homecoming parade. In the parade, a volunteer dressed up as a monkey, and employees and volunteers handed out Mardi Gras beads with company business cards stapled to them.

Business card and web site designed by employees of Athens Cab.